Results Driven Digital Marketing

Social Media Marketing

Social media is a great place to start a conversation, build brand awareness, develop relationships as well as drive people into a sales process.

The various platforms are all competing for viewers, which they do by changing what people can do on their platform, this then changes what businesses can do and how you can use the channels to communicate.

Brand Awareness

Putting your name in front of people multiple times is crucial today if you are to be remembered and social media helps you do this with its effective targeting.

Content Types

How your audience prefers to consume content is a crucial part of the knowledge. For instance, although video is very popular on Facebook, most view Facebook on a mobile with the sound is turned off which needs to be considered when making your videos.

Measuring Results

ROI of social media can be a challenge, so the first step is to be clear on why content is being placed on the channels.

For instance, if brand awareness is the objective for part of your social media marketing, monitor the numbers of target audience you get in front of. Resultant sales increase will lag but if your planning and campaigns are done well, it will come.

If you’d like to talk to someone about the use of social media for business, fill out our contact form or call us. You can also book a free 1-hour no-obligation consultation for a more in depth look at you online marketing

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

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