Results Driven Digital Marketing

Social Media Marketing

Social media is a great place to start a conversation, build brand awareness, develop relationships as well as drive people into a sales process.

The various platforms are all competing for viewers, which they do by changing what people can do on their platform, this then changes what businesses can do and how you can use the channels to communicate.

Brand Awareness

Putting your name in front of people multiple times is crucial today if you are to be remembered and social media helps you do this with its effective targeting.

Content Types

How your audience prefers to consume content is a crucial part of the knowledge. For instance, although video is very popular on Facebook, most view Facebook on a mobile with the sound is turned off which needs to be considered when making your videos.

Measuring Results

ROI of social media can be a challenge, so the first step is to be clear on why content is being placed on the channels.

For instance, if brand awareness is the objective for part of your social media marketing, monitor the numbers of target audience you get in front of. Resultant sales increase will lag but if your planning and campaigns are done well, it will come.

If you’d like to talk to someone about the use of social media for business, fill out our contact form or call us. You can also book a free 1-hour no-obligation consultation for a more in depth look at you online marketing

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

A Critical Look at Facebook Ad Policies – Too Subjective to Understand

By Kelan Watling

If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.

Group of four people - two men and two women. Holding icons. Including a bullseye. a graph line, a light bulb and two chess pieces

Google Ads – Selecting a Bid Strategy

By Jess Hodges

Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.

Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.

Types of Videos You Can Use for Your Local Business

By Kelan Watling

According to Brain Shark, video is 50 times more likely to rank organically in Google than text.

The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.

If a picture paints 1000 words, imagine what a video can do.

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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