Results Driven Digital Marketing
Social Media Marketing
Social media is a great place to start a conversation, build brand awareness, develop relationships as well as drive people into a sales process.
The various platforms are all competing for viewers, which they do by changing what people can do on their platform, this then changes what businesses can do and how you can use the channels to communicate.
Putting your name in front of people multiple times is crucial today if you are to be remembered and social media helps you do this with its effective targeting.
How your audience prefers to consume content is a crucial part of the knowledge. For instance, although video is very popular on Facebook, most view Facebook on a mobile with the sound is turned off which needs to be considered when making your videos.
ROI of social media can be a challenge, so the first step is to be clear on why content is being placed on the channels.
For instance, if brand awareness is the objective for part of your social media marketing, monitor the numbers of target audience you get in front of. Resultant sales increase will lag but if your planning and campaigns are done well, it will come.
If you’d like to talk to someone about the use of social media for business, fill out our contact form or call us. You can also book a free 1-hour no-obligation consultation for a more in depth look at you online marketing
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.
An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.
We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.