In a Fast-Paced World & No One Waits for Your Website to Load
The Importance of Website Load Speeds
Today people have no patience, we live in a fast-paced world – you want something, find it online, go and collect it, onto the next thing. It’s simple and what people expect.
Therefore, if your website takes a while to load, people won’t wait, they’ll just head back to the search results and find someone else (your competitor), who’s website loads in a few seconds.
How Fast Do People Expect the Web Page to Load?
In fact, 85% of mobile users expect pages to load as fast — or faster — on their phones than they do on their desktops, and two out of three say they expect pages to load in 4 seconds or less on mobile devices. *
The same will apply to links from social media – slow loading website means you’ve put in all the effort to gain a link click only to lose it because of your website load speed. Worse still what happens when they comment on the channel?!
How People React to Slow Load Speeds
Everyone wants their business to be memorable whether it be for your beautiful products or speedy service, but a slow loading site means that from a few short seconds on they start leaving.
**While 62% people of people may be able to act normally or shrug off a slow loading page. 23% have cursed at their phone, 11% have screamed at their phone and 4% have even thrown their phone.
How a Slow Loading Website Can Affect Your Business’ Bottom Line
By frustrating your customers this can affect the micro moments (finding a location, adding to cart, etc.) which matter to your business, therefore, affecting your bottom line.
***A 2014 study found that a one-second delay produced…
- An 8.3% increase in bounce rate
- A 3.5% decrease in conversion rate
- A 2.1% decrease in cart size
- A 9.4% decrease in page views
How Website Speed Affects SEO
In the past you may not have had to worry about your speed affecting your search engine results page ranking, as long as you were posting valuable content however, from July 2018**** speed will be a ranking factor for mobile searches on Google.
How to Test Your Websites Speed
There are a variety of tools for testing your speed for example GTMetrix or Pingdom. Google also offers their own testing tool which provides information on changes you can make to your website to increase your speed.
Top Tips for Speeding Up Your Website
- Reduce server response time
- Minify your CSS
- Enable compression
- Enable browser caching
- Optimize your images - Size and format
Moving Forward with Load Speed
Some of the tips above will require a web developer. However, if you have found some easy ways which can increase your website’s speed, leave us a comment in the box below. So, get your skates on as even a single slip in the search engine rankings can affect your traffic and therefore your business’ leads or sales.
Do You Have a Local Business?
Getting to the top of the listings for local involves more than your website, especially when you consider how Google My Business works by taking a large chunk of page one.
If you’d like to learn more about this read more here:
Digital Marketing Assistant / PPC Specialist (Google Certified)
For over 4 years, Jess has been Talkativeonline’s digital marketing assistant and PPC specialist. She can often be found in her natural habitat (the production office) writing content (you can see some of her work on Talkativeonline’s blog), creating graphics, analysing data, creating targeted PPC campaigns and training clients.
Outside her role at Talkativeonline, Jess is a great lover of food, board games, comic books and Dungeons and Dragons. If you look up ‘nerd’ in the dictionary, you’ll find her picture there.