Results Driven Digital Marketing
Digital Marketing Strategy
If you were going to climb Mount Everest, you wouldn’t just pack a bag, book a flight and leave, you’d have to plan. The digital marketing strategy is where you start if you want success with your online marketing.
All Online Activity Needs to Work Together
You create some ads to send to a landing page where you collect email addresses and start email marketing and sending them to more landing pages where you sell stuff. Those that don’t sign up or buy are re-marketed to on Google and Facebook and email lists are segmented on purchases or actions carried out. Depending on what blogs are read a remarketing campaign is used to drive viewers to opt in or other blog content.
This can be taken further by integrating a postal campaign, building relationships with target audiences on social media channels and creating content that helps move them along the digital sales process.
They can be as simple as this or way more complex.
What Influences the Strategy?
Primarily budget and desired target growth.
Once these are known all the channels to be used can be evaluated. For example, your existing data will be reviewed as part of the process, competition evaluated, market place investigated to gain an insight in to what it will actually take to achieve the goal and what your target audience does online.
How Many Campaigns?
Depending on budget, multiple campaigns will be needed to bring in the new business needed to achieve the target growth. The more campaigns that can be run the better – don’t place all hope on one campaign.
This can work in different ways for different businesses. For instance, a sports shop will have campaigns running for different sports audiences and within each sport there could be campaigns to appeal to different audiences, such as parents (who may pay) and teenagers who play football.
Online Digital Marketing Integrated with Offline
Today we can integrate, Google Ads, Facebook ads, website visits and postal together as a campaign which then crosses between virtual and real-world marketing.
Part of Your Business Plan
Your business plan will include managing the growth and what happens when the new business comes in. If large growth is required questions will be asked about how you’ll manage the increased business as part of the digital marketing strategy. It’s important that customer service is maintained or improved during any period of growth.
Before starting, some agreed points of reference will be determined so that we know when progress is happening. It’s not uncommon to evaluate results based on the same month the previous year as opposed to month on month, because of fluctuations in sales for different parts of the year.
Once agreed a dashboard will be created to monitor results and a monthly review looks at the progress.
If you want to talk about the creation of a strategy only or as part of a managed or part managed service, please contact us.
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…
While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…
Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise. What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…
We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.