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SEO & SEM – What’s the Difference & Why Should You Care!

Image cut into two sides one has a blue background with SEO written at the top and one has a purple background with SEM written at the top. In the middle of the text is a circle which says vs. Underneath is a graphic of a laptop which displays a search bar.

Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.

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What is a Facebook Instant Experience?

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

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