Social Media

Promoting Your Local Business on Instagram

Piles of Instagram logos

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

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Social Media for the Local Business

Social media icons in photos on blurry background of people

Today social media is a very different animal to the early days where the novelty meant people easily engaged with businesses through the like of Facebook and Twitter.   What Business Wants Hasn’t Changed The bottom line is we still want more business, BUT the tools have changed as have the people using them. Also,…

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Machine Learning and AI in Digital Marketing

Machine learning and AI are the most recent and promising developments in IT. There are many examples of recent studies/experiments that push the boundaries of the use of AI in social media and digital marketing; analysing these may convince you of an upcoming paradigm shift in the field that will change it forever. The Meaning…

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The End of Facebook Organic Traffic is Nigh! (Maybe?)

I’m sure you’ve heard that the doomsday clock is counting down for Facebook business organic posts or so people are saying! Many of the marketers who are shouting this message (there’s no factual data from Facebook stating this) also blame Facebook and accuse them of forcing businesses to pay. What was Actually Said Facebook (Mark…

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30 Social Media Stats that Speak Volumes

Let’s be honest about social media – you either use it for your business or think it’s a waste of time, or don’t do it because you don’t know how. If you are posting you could be following a simple formula – a fun caption or an informative post, a picture, some hashtags and possibly…

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5 Essential Elements of Effective Social Media Marketing

Most of us know that if your potential customers can’t find you on one of the mainstream social media channels such as Facebook, Twitter, Instagram, YouTube or LinkedIn you are missing potential leads. Mastering the art of communication through social media is no easy feat. Generating effective content for your social media channels that align…

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Express Yourself in 280 Characters

At long last Twitter has given us more space to breathe and speak by extending our tweets from 140 characters to 280! Cram it in Trying to cram everything you want to say into a Tweet can be quite challenging and very frustrating – we’ve all been there. Twitter is all about brevity and is…

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How to Upload a Facebook Cover Video

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

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