SEO

SEO & SEM – What’s the Difference & Why Should You Care!

Image cut into two sides one has a blue background with SEO written at the top and one has a purple background with SEM written at the top. In the middle of the text is a circle which says vs. Underneath is a graphic of a laptop which displays a search bar.

Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.

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Google+ Vs. Google My Business – Don’t Confuse

Image of the top of a blonde female's head with sketched question marks floating above

Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise.   What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…

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