Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.Read More
Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.
Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.Read More
Google Ads (formerly Google AdWords) put simply is a pay-per-click advertising service which allows you to create and run ads for your business on the search engine result pages (SERPs) and websites which allow ads on their site within the display network including YouTube and Gmail. It can work for all kinds of businesses, however,…Read More