Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.
Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.Read More
According to Brain Shark, video is 50 times more likely to rank organically in Google than text.
The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.
If a picture paints 1000 words, imagine what a video can do.Read More
While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…Read More
A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…Read More
While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…Read More
Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise. What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…Read More
Today social media is a very different animal to the early days where the novelty meant people easily engaged with businesses through the like of Facebook and Twitter. What Business Wants Hasn’t Changed The bottom line is we still want more business, BUT the tools have changed as have the people using them. Also,…Read More
If you own a small local business, you need to know this if you want to grow your business. Before scrolling to the stats section further down, I want to tell you a few things that will explain why things have changed. When social media first came on the scene small businesses found themselves on…Read More
Digital Marketing for Solicitors Who wants to read about Solicitors and what they do? Other Solicitors? Your customers – probably not, so how do you promote your services online? Why Choose You? Most people have minimal contact with Solicitors, but what do they do when that fateful day arises? Why would they choose you? Either…Read More