Google Ads

Creating a Click Grabbing Google Ads Search Ad

Image with two lines of five cursors all showing different kinds of clicks

Writing a Google Ads (formally known as AdWords) text ad can be tough because you’re trying to fit everything you want to say, including keywords, while adhering to Googles policies in a small space. So, to make sure you stand out from the crowd you must be as creative and compelling as possible and to help you do that, we’ve written the following tips.

Read More

Google Ads – Selecting a Bid Strategy

Group of four people - two men and two women. Holding icons. Including a bullseye. a graph line, a light bulb and two chess pieces

Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.

Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.

Read More

Reasons to Use Google Ads to Market Your Business

Google Ads (formerly Google AdWords) put simply is a pay-per-click advertising service which allows you to create and run ads for your business on the search engine result pages (SERPs) and websites which allow ads on their site within the display network including YouTube and Gmail. It can work for all kinds of businesses, however,…

Read More