Results Driven Digital Marketing

Blogs and Articles

Blogging can be a powerful method of building trust and brand awareness.

SEO and Your Blog

Google is interested in human readability, so writing content in a way that it gets read and keeps people on the page is now a critical part of the process. Keywords need to be included and correctly placed, but if your blog keeps people on the page and Google can see this, you can gain valuable position in the Search Engine Ranking.

Before Writing Ask This Question

How are you going to drive traffic to your blog? For a blog to provide the desired value it needs readers, so part of any campaign plan must include how will traffic be sent to the blog, both now and ongoing?

For most businesses blogs can be informative, instructional, educational.

Where Does it Sit in Your Digital Sales Funnel?

What someone reads gives an indication on where they are in the sales process. For instance:

  1. General information, not specific to your product or service could be top of funnel or brand awareness.
  2. Educational content indicates someone interested
  3. Case studies indicate probable intent to purchase from you or a competitor

Great content gets remembered, talked about and shared.

Contact us for more information or book a free 1-hour consultation  

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

What Do You Need to Know About GDPR

By Mark Baldwin

There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…

5 Points of an Effective Video

By Mark Baldwin

Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…

How to Upload a Facebook Cover Video

By Mark Baldwin

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

Connect With Us: