Results Driven Digital Marketing
Blogs and Articles
Blogging can be a powerful method of building trust and brand awareness.
SEO and Your Blog
Google is interested in human readability, so writing content in a way that it gets read and keeps people on the page is now a critical part of the process. Keywords need to be included and correctly placed, but if your blog keeps people on the page and Google can see this, you can gain valuable position in the Search Engine Ranking.
Before Writing Ask This Question
How are you going to drive traffic to your blog? For a blog to provide the desired value it needs readers, so part of any campaign plan must include how will traffic be sent to the blog, both now and ongoing?
For most businesses blogs can be informative, instructional, educational.
Where Does it Sit in Your Digital Sales Funnel?
What someone reads gives an indication on where they are in the sales process. For instance:
- General information, not specific to your product or service could be top of funnel or brand awareness.
- Educational content indicates someone interested
- Case studies indicate probable intent to purchase from you or a competitor
Great content gets remembered, talked about and shared.
Contact us for more information or book a free 1-hour consultation
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
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