Results Driven Digital Marketing

Blogs and Articles

Blogging can be a powerful method of building trust and brand awareness.

SEO and Your Blog

Google is interested in human readability, so writing content in a way that it gets read and keeps people on the page is now a critical part of the process. Keywords need to be included and correctly placed, but if your blog keeps people on the page and Google can see this, you can gain valuable position in the Search Engine Ranking.

Before Writing Ask This Question

How are you going to drive traffic to your blog? For a blog to provide the desired value it needs readers, so part of any campaign plan must include how will traffic be sent to the blog, both now and ongoing?

For most businesses blogs can be informative, instructional, educational.

Where Does it Sit in Your Digital Sales Funnel?

What someone reads gives an indication on where they are in the sales process. For instance:

  1. General information, not specific to your product or service could be top of funnel or brand awareness.
  2. Educational content indicates someone interested
  3. Case studies indicate probable intent to purchase from you or a competitor

Great content gets remembered, talked about and shared.

Contact us for more information or book a free 1-hour consultation  

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

Image with two lines of five cursors all showing different kinds of clicks

Creating a Click Grabbing Google Ads Search Ad

By Jess Hodges

Writing a Google Ads (formally known as AdWords) text ad can be tough because you’re trying to fit everything you want to say, including keywords, while adhering to Googles policies in a small space. So, to make sure you stand out from the crowd you must be as creative and compelling as possible and to help you do that, we’ve written the following tips.

What is a Facebook Instant Experience?

By Kelan Watling

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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