Results Driven Digital Marketing

Blogs and Articles

Blogging can be a powerful method of building trust and brand awareness.

SEO and Your Blog

Google is interested in human readability, so writing content in a way that it gets read and keeps people on the page is now a critical part of the process. Keywords need to be included and correctly placed, but if your blog keeps people on the page and Google can see this, you can gain valuable position in the Search Engine Ranking.

Before Writing Ask This Question

How are you going to drive traffic to your blog? For a blog to provide the desired value it needs readers, so part of any campaign plan must include how will traffic be sent to the blog, both now and ongoing?

For most businesses blogs can be informative, instructional, educational.

Where Does it Sit in Your Digital Sales Funnel?

What someone reads gives an indication on where they are in the sales process. For instance:

  1. General information, not specific to your product or service could be top of funnel or brand awareness.
  2. Educational content indicates someone interested
  3. Case studies indicate probable intent to purchase from you or a competitor

Great content gets remembered, talked about and shared.

Contact us for more information or book a free 1-hour consultation  

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

Washing line with single wooden peg, holding piece of lined paper which says 'come back please' with a sad face in the corner

Remarketing & Your Local Business

By Jess Hodges

A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…

Pc with cart full of Christmas decorations on the screen

Marketing Your Local Business During the Festive Season

By Jess Hodges

While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…

Image of the top of a blonde female's head with sketched question marks floating above

Google+ Vs. Google My Business – Don’t Confuse

By Jess Hodges

Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise.   What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…

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We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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