Results Driven Digital Marketing
Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.
An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.
Writing a Google Ads (formally known as AdWords) text ad can be tough because you’re trying to fit everything you want to say, including keywords, while adhering to Googles policies in a small space. So, to make sure you stand out from the crowd you must be as creative and compelling as possible and to help you do that, we’ve written the following tips.
Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.
Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.
If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.
Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.
Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.
According to Brain Shark, video is 50 times more likely to rank organically in Google than text.
The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.
If a picture paints 1000 words, imagine what a video can do.
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
Most companies have some sort of database of names and if not used, GDPR will have little impact on your business, but, if like many you have email or direct mail lists, you need to be thinking how are you going to make the lists GDPR ready, especially if you’re in the consumer market space.…
Today’s world of technology has made it all too simple to send a spreadsheet of personal data to someone, with the best of intentions that it will be used as prescribed. BUT, what happens if the company you send the data doesn’t have good security of data and it finds its way onto the open…
We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.