Results Driven Digital Marketing
Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.
Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.
If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.
Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.
Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.
According to Brain Shark, video is 50 times more likely to rank organically in Google than text.
The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.
If a picture paints 1000 words, imagine what a video can do.
A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…
While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…
Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise. What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…
In a Fast-Paced World & No One Waits for Your Website to Load The Importance of Website Load Speeds Today people have no patience, we live in a fast-paced world – you want something, find it online, go and collect it, onto the next thing. It’s simple and what people expect. Therefore, if…
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…
Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…
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