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Types of Videos You Can Use for Your Local Business

By Kelan Watling | 17/12/2018

According to Brain Shark, video is 50 times more likely to rank organically in Google than text. The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step. If a picture paints 1000 words, imagine what a video can do. There are many ways…

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Promoting Your Local Business on Instagram

By Jess Hodges | 05/12/2018

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

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Remarketing & Your Local Business

By Jess Hodges | 09/11/2018

A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…

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Marketing Your Local Business During the Festive Season

By Jess Hodges | 18/10/2018

While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…

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Google+ Vs. Google My Business – Don’t Confuse

By Jess Hodges | 15/10/2018

Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise.   What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…

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Fast Worlds Need Fast Websites

By Jess Hodges | 25/09/2018

In a Fast-Paced World & No One Waits for Your Website to Load   The Importance of Website Load Speeds   Today people have no patience, we live in a fast-paced world – you want something, find it online, go and collect it, onto the next thing. It’s simple and what people expect. Therefore, if…

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Google Partners – What Are They & Why Should You Care

By Jess Hodges | 20/09/2018

Have you looked at a digital marketing agency’s website and seen that they are proudly displaying a Google Partner badge on the front page (much like ourselves.) Instead of thinking they’re just showing off, which sometimes they are – you should think about how much work they have put in to be awarded this. Afterall…

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Social Media for the Local Business

By Mark Baldwin | 06/09/2018

Today social media is a very different animal to the early days where the novelty meant people easily engaged with businesses through the like of Facebook and Twitter.   What Business Wants Hasn’t Changed The bottom line is we still want more business, BUT the tools have changed as have the people using them. Also,…

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How Small Businesses can Rank on Google

By Mark Baldwin | 30/08/2018

Machine Learning and AI in Digital Marketing

By Riley Ord | 15/06/2018

Machine learning and AI are the most recent and promising developments in IT. There are many examples of recent studies/experiments that push the boundaries of the use of AI in social media and digital marketing; analysing these may convince you of an upcoming paradigm shift in the field that will change it forever. The Meaning…

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

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What Is Automated Marketing?

By Mark Baldwin

​ Marvellous idea, but what does it actually take to implement and is it right for every business? We’ve spoken with many business owners who thought that social media just meant putting out some Tweets and Facebook posts and the work would start coming in! The fact was and still is that planning has always…

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