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Image cut into two sides one has a blue background with SEO written at the top and one has a purple background with SEM written at the top. In the middle of the text is a circle which says vs. Underneath is a graphic of a laptop which displays a search bar.

SEO & SEM – What’s the Difference & Why Should You Care!

By Jess Hodges | 17/07/2019

Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.

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Facebook Relevancy Ranking Changes

By Kelan Watling | 06/06/2019

You may be aware of the recent changes to Facebook’s Ad Relevancy Scores. The conventional 1-10 rating has been removed and has been replaced with three new scores.

Interactive Video - traffic sign showing one pointing left which says go left and another pointing right which says go right and a hand pointing and selecting go left.

Why You Should be Using Interactive Videos

By Kelan Watling | 17/04/2019

An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.

Image with two lines of five cursors all showing different kinds of clicks

Creating a Click Grabbing Google Ads Search Ad

By Jess Hodges | 11/04/2019

Writing a Google Ads (formally known as AdWords) text ad can be tough because you’re trying to fit everything you want to say, including keywords, while adhering to Googles policies in a small space. So, to make sure you stand out from the crowd you must be as creative and compelling as possible and to help you do that, we’ve written the following tips.

What is a Facebook Instant Experience?

By Kelan Watling | 25/03/2019

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling | 14/03/2019

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

A Critical Look at Facebook Ad Policies – Too Subjective to Understand

By Kelan Watling | 12/02/2019

If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.

Group of four people - two men and two women. Holding icons. Including a bullseye. a graph line, a light bulb and two chess pieces

Google Ads – Selecting a Bid Strategy

By Jess Hodges | 18/01/2019

Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.

Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.

Types of Videos You Can Use for Your Local Business

By Kelan Watling | 17/12/2018

According to Brain Shark, video is 50 times more likely to rank organically in Google than text.

The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.

If a picture paints 1000 words, imagine what a video can do.

Piles of Instagram logos

Promoting Your Local Business on Instagram

By Jess Hodges | 05/12/2018

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

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Image with two lines of five cursors all showing different kinds of clicks

Creating a Click Grabbing Google Ads Search Ad

By Jess Hodges

Writing a Google Ads (formally known as AdWords) text ad can be tough because you’re trying to fit everything you want to say, including keywords, while adhering to Googles policies in a small space. So, to make sure you stand out from the crowd you must be as creative and compelling as possible and to help you do that, we’ve written the following tips.

What is a Facebook Instant Experience?

By Kelan Watling

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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