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What is a Facebook Instant Experience?

By Kelan Watling | 25/03/2019

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling | 14/03/2019

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

A Critical Look at Facebook Ad Policies – Too Subjective to Understand

By Kelan Watling | 12/02/2019

If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.

Group of four people - two men and two women. Holding icons. Including a bullseye. a graph line, a light bulb and two chess pieces

Google Ads – Selecting a Bid Strategy

By Jess Hodges | 18/01/2019

Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.

Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.

Types of Videos You Can Use for Your Local Business

By Kelan Watling | 17/12/2018

According to Brain Shark, video is 50 times more likely to rank organically in Google than text.

The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.

If a picture paints 1000 words, imagine what a video can do.

Piles of Instagram logos

Promoting Your Local Business on Instagram

By Jess Hodges | 05/12/2018

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

Washing line with single wooden peg, holding piece of lined paper which says 'come back please' with a sad face in the corner

Remarketing & Your Local Business

By Jess Hodges | 09/11/2018

A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…

Pc with cart full of Christmas decorations on the screen

Marketing Your Local Business During the Festive Season

By Jess Hodges | 18/10/2018

While you may not want to hear about the ‘big C’ before we’ve had Halloween or even till the 1st December, it’s only Day Hour Minute Second Till Christmas and your business should be planning your marketing campaign. While you think a big push with your digital marketing might not be worth it for whatever…

Image of the top of a blonde female's head with sketched question marks floating above

Google+ Vs. Google My Business – Don’t Confuse

By Jess Hodges | 15/10/2018

Things at Google are on the change again – but this time, if you own a local business, these changes will impact your business and if you know what to do you can take advantage before other local companies realise.   What is Google+? Google+ (also known as Google Plus) is Google’s social networking site…

3 devices - pc, tablet, phone which are all waiting for a website to load as a snail moves past

Fast Worlds Need Fast Websites

By Jess Hodges | 25/09/2018

In a Fast-Paced World & No One Waits for Your Website to Load   The Importance of Website Load Speeds   Today people have no patience, we live in a fast-paced world – you want something, find it online, go and collect it, onto the next thing. It’s simple and what people expect. Therefore, if…

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Discover where the leaks are in your digital sales pipeline, use our checklist

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Group of four people - two men and two women. Holding icons. Including a bullseye. a graph line, a light bulb and two chess pieces

Google Ads – Selecting a Bid Strategy

By Jess Hodges

Whether you have a small local business or an international audience when setting up a new Google Ads campaign you will need to select a bid strategy.

Choosing the right bid strategy for your campaign will focus around the goals, whether it’s driving store visits, sales or increasing brand awareness.

Types of Videos You Can Use for Your Local Business

By Kelan Watling

According to Brain Shark, video is 50 times more likely to rank organically in Google than text.

The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step.

If a picture paints 1000 words, imagine what a video can do.

Piles of Instagram logos

Promoting Your Local Business on Instagram

By Jess Hodges

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

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