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The End of Facebook Organic Traffic is Nigh! (Maybe?)

By Mark Baldwin | 14/02/2018

I’m sure you’ve heard that the doomsday clock is counting down for Facebook business organic posts or so people are saying! Many of the marketers who are shouting this message (there’s no factual data from Facebook stating this) also blame Facebook and accuse them of forcing businesses to pay. What was Actually Said Facebook (Mark…

The Digital Salesman

By Mark Baldwin | 12/01/2018

Digital Salesman for Companies That Sell Their Own Products and Services Question – when you go online do you turn into an alien? No of course not, but when we look at how some approach digital marketing you might think so. Digital Marketing is as much about understanding people as it is about understanding the…

30 Social Media Stats that Speak Volumes

By Mark Baldwin | 19/12/2017

Let’s be honest about social media – you either use it for your business or think it’s a waste of time, or don’t do it because you don’t know how. If you are posting you could be following a simple formula – a fun caption or an informative post, a picture, some hashtags and possibly…

5 Essential Elements of Effective Social Media Marketing

By Amanda Baldwin | 11/12/2017

Most of us know that if your potential customers can’t find you on one of the mainstream social media channels such as Facebook, Twitter, Instagram, YouTube or LinkedIn you are missing potential leads. Mastering the art of communication through social media is no easy feat. Generating effective content for your social media channels that align…

Express Yourself in 280 Characters

By Amanda Baldwin | 15/11/2017

At long last Twitter has given us more space to breathe and speak by extending our tweets from 140 characters to 280! Cram it in Trying to cram everything you want to say into a Tweet can be quite challenging and very frustrating – we’ve all been there. Twitter is all about brevity and is…

Make Your Existing Data GDPR Compliant

By Mark Baldwin | 08/11/2017

Most companies have some sort of database of names and if not used, GDPR will have little impact on your business, but, if like many you have email or direct mail lists, you need to be thinking how are you going to make the lists GDPR ready, especially if you’re in the consumer market space.…

Complacency, Security of Data and GDPR

By Mark Baldwin | 08/11/2017

Today’s world of technology has made it all too simple to send a spreadsheet of personal data to someone, with the best of intentions that it will be used as prescribed. BUT, what happens if the company you send the data doesn’t have good security of data and it finds its way onto the open…

GDPR – What is Personal Data?

By Mark Baldwin | 08/11/2017

Facebook has rules about what you can and can’t do with ads, which can be used to help give an understanding of GDPR when dealing with personal data. Let’s suppose you are selling an acne cream to teenagers, so you run an advert that if clicked indicates they have an acne problem they want to…

What Do You Need to Know About GDPR

By Mark Baldwin | 08/11/2017

There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…

5 Points of an Effective Video

By Mark Baldwin | 06/11/2017

Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

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Image cut into two sides one has a blue background with SEO written at the top and one has a purple background with SEM written at the top. In the middle of the text is a circle which says vs. Underneath is a graphic of a laptop which displays a search bar.

SEO & SEM – What’s the Difference & Why Should You Care!

By Jess Hodges

Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.

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Facebook Relevancy Ranking Changes

By Kelan Watling

You may be aware of the recent changes to Facebook’s Ad Relevancy Scores. The conventional 1-10 rating has been removed and has been replaced with three new scores.

Interactive Video - traffic sign showing one pointing left which says go left and another pointing right which says go right and a hand pointing and selecting go left.

Why You Should be Using Interactive Videos

By Kelan Watling

An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.

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