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What Do You Need to Know About GDPR

By Mark Baldwin | 08/11/2017

There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…

5 Points of an Effective Video

By Mark Baldwin | 06/11/2017

Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…

How to Upload a Facebook Cover Video

By Mark Baldwin | 27/10/2017

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

Should You Still be Using Social Media to Promote Your Business?

By Mark Baldwin | 16/10/2017

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

What Is Automated Marketing?

By Mark Baldwin | 02/02/2017

​ Marvellous idea, but what does it actually take to implement and is it right for every business? We’ve spoken with many business owners who thought that social media just meant putting out some Tweets and Facebook posts and the work would start coming in! The fact was and still is that planning has always…

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Types of Videos You Can Use for Your Local Business

By Kelan Watling

According to Brain Shark, video is 50 times more likely to rank organically in Google than text. The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step. If a picture paints 1000 words, imagine what a video can do. There are many ways…

Piles of Instagram logos

Promoting Your Local Business on Instagram

By Jess Hodges

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

Washing line with single wooden peg, holding piece of lined paper which says 'come back please' with a sad face in the corner

Remarketing & Your Local Business

By Jess Hodges

A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…

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