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Express Yourself in 280 Characters

By Amanda Baldwin | 15/11/2017

At long last Twitter has given us more space to breathe and speak by extending our tweets from 140 characters to 280! Cram it in Trying to cram everything you want to say into a Tweet can be quite challenging and very frustrating – we’ve all been there. Twitter is all about brevity and is…

Make Your Existing Data GDPR Compliant

By Mark Baldwin | 08/11/2017

Most companies have some sort of database of names and if not used, GDPR will have little impact on your business, but, if like many you have email or direct mail lists, you need to be thinking how are you going to make the lists GDPR ready, especially if you’re in the consumer market space.…

Complacency, Security of Data and GDPR

By Mark Baldwin | 08/11/2017

Today’s world of technology has made it all too simple to send a spreadsheet of personal data to someone, with the best of intentions that it will be used as prescribed. BUT, what happens if the company you send the data doesn’t have good security of data and it finds its way onto the open…

GDPR – What is Personal Data?

By Mark Baldwin | 08/11/2017

Facebook has rules about what you can and can’t do with ads, which can be used to help give an understanding of GDPR when dealing with personal data. Let’s suppose you are selling an acne cream to teenagers, so you run an advert that if clicked indicates they have an acne problem they want to…

What Do You Need to Know About GDPR

By Mark Baldwin | 08/11/2017

There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…

5 Points of an Effective Video

By Mark Baldwin | 06/11/2017

Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…

How to Upload a Facebook Cover Video

By Mark Baldwin | 27/10/2017

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

Should You Still be Using Social Media to Promote Your Business?

By Mark Baldwin | 16/10/2017

Today, you must pay to play on social media channels, (whether in time or money) but how much you pay depends greatly on your knowledge and this, in turn, depends on your ability to stay up to date with the changes taking place on an almost weekly basis. Organic reach on Facebook is at an…

What Is Automated Marketing?

By Mark Baldwin | 02/02/2017

​ Marvellous idea, but what does it actually take to implement and is it right for every business? We’ve spoken with many business owners who thought that social media just meant putting out some Tweets and Facebook posts and the work would start coming in! The fact was and still is that planning has always…

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Latest Blogs:

What is a Facebook Instant Experience?

By Kelan Watling

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

A Critical Look at Facebook Ad Policies – Too Subjective to Understand

By Kelan Watling

If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.

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