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Digital Marketing for Solicitors

By Mark Baldwin | 26/04/2018

Digital Marketing for Solicitors Who wants to read about Solicitors and what they do? Other Solicitors? Your customers – probably not, so how do you promote your services online? Why Choose You? Most people have minimal contact with Solicitors, but what do they do when that fateful day arises? Why would they choose you? Either…

Reasons to Use Google Ads to Market Your Business

By Jess Hodges | 06/03/2018

Google Ads (formerly Google AdWords) put simply is a pay-per-click advertising service which allows you to create and run ads for your business on the search engine result pages (SERPs) and websites which allow ads on their site within the display network including YouTube and Gmail. It can work for all kinds of businesses, however,…

The End of Facebook Organic Traffic is Nigh! (Maybe?)

By Mark Baldwin | 14/02/2018

I’m sure you’ve heard that the doomsday clock is counting down for Facebook business organic posts or so people are saying! Many of the marketers who are shouting this message (there’s no factual data from Facebook stating this) also blame Facebook and accuse them of forcing businesses to pay. What was Actually Said Facebook (Mark…

The Digital Salesman

By Mark Baldwin | 12/01/2018

Digital Salesman for Companies That Sell Their Own Products and Services Question – when you go online do you turn into an alien? No of course not, but when we look at how some approach digital marketing you might think so. Digital Marketing is as much about understanding people as it is about understanding the…

30 Social Media Stats that Speak Volumes

By Mark Baldwin | 19/12/2017

Let’s be honest about social media – you either use it for your business or think it’s a waste of time, or don’t do it because you don’t know how. If you are posting you could be following a simple formula – a fun caption or an informative post, a picture, some hashtags and possibly…

5 Essential Elements of Effective Social Media Marketing

By Amanda Baldwin | 11/12/2017

Most of us know that if your potential customers can’t find you on one of the mainstream social media channels such as Facebook, Twitter, Instagram, YouTube or LinkedIn you are missing potential leads. Mastering the art of communication through social media is no easy feat. Generating effective content for your social media channels that align…

Express Yourself in 280 Characters

By Amanda Baldwin | 15/11/2017

At long last Twitter has given us more space to breathe and speak by extending our tweets from 140 characters to 280! Cram it in Trying to cram everything you want to say into a Tweet can be quite challenging and very frustrating – we’ve all been there. Twitter is all about brevity and is…

Make Your Existing Data GDPR Compliant

By Mark Baldwin | 08/11/2017

Most companies have some sort of database of names and if not used, GDPR will have little impact on your business, but, if like many you have email or direct mail lists, you need to be thinking how are you going to make the lists GDPR ready, especially if you’re in the consumer market space.…

Complacency, Security of Data and GDPR

By Mark Baldwin | 08/11/2017

Today’s world of technology has made it all too simple to send a spreadsheet of personal data to someone, with the best of intentions that it will be used as prescribed. BUT, what happens if the company you send the data doesn’t have good security of data and it finds its way onto the open…

GDPR – What is Personal Data?

By Mark Baldwin | 08/11/2017

Facebook has rules about what you can and can’t do with ads, which can be used to help give an understanding of GDPR when dealing with personal data. Let’s suppose you are selling an acne cream to teenagers, so you run an advert that if clicked indicates they have an acne problem they want to…

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

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Types of Videos You Can Use for Your Local Business

By Kelan Watling

According to Brain Shark, video is 50 times more likely to rank organically in Google than text. The purpose of a video is to offer great content that pushes the viewer down the marketing funnel to the next step. If a picture paints 1000 words, imagine what a video can do. There are many ways…

Piles of Instagram logos

Promoting Your Local Business on Instagram

By Jess Hodges

While you may think Instagram is only for national or international businesses with a few cute cats mixed in, you’re wrong. With over 800 million monthly active users* Instagram can be a great place for Local Businesses to promote their products or services. And to help you do just that, in this article I’m going…

Washing line with single wooden peg, holding piece of lined paper which says 'come back please' with a sad face in the corner

Remarketing & Your Local Business

By Jess Hodges

A lot of local businesses work hard on their marketing – sharing updates on their social media channels and promoting their website. However, many drop the ball when it comes to re-engaging viewers who weren’t ready to complete an action the first time they visited. Research shows it takes most consumers on average 8 encounters…

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