Posts by Mark Baldwin

Social Media for the Local Business

Social media icons in photos on blurry background of people

Today social media is a very different animal to the early days where the novelty meant people easily engaged with businesses through the like of Facebook and Twitter.   What Business Wants Hasn’t Changed The bottom line is we still want more business, BUT the tools have changed as have the people using them. Also,…

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Digital Marketing for Solicitors

Digital Marketing for Solicitors Who wants to read about Solicitors and what they do? Other Solicitors? Your customers – probably not, so how do you promote your services online? Why Choose You? Most people have minimal contact with Solicitors, but what do they do when that fateful day arises? Why would they choose you? Either…

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The End of Facebook Organic Traffic is Nigh! (Maybe?)

I’m sure you’ve heard that the doomsday clock is counting down for Facebook business organic posts or so people are saying! Many of the marketers who are shouting this message (there’s no factual data from Facebook stating this) also blame Facebook and accuse them of forcing businesses to pay. What was Actually Said Facebook (Mark…

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The Digital Salesman

Digital Salesman for Companies That Sell Their Own Products and Services Question – when you go online do you turn into an alien? No of course not, but when we look at how some approach digital marketing you might think so. Digital Marketing is as much about understanding people as it is about understanding the…

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30 Social Media Stats that Speak Volumes

Let’s be honest about social media – you either use it for your business or think it’s a waste of time, or don’t do it because you don’t know how. If you are posting you could be following a simple formula – a fun caption or an informative post, a picture, some hashtags and possibly…

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Make Your Existing Data GDPR Compliant

Most companies have some sort of database of names and if not used, GDPR will have little impact on your business, but, if like many you have email or direct mail lists, you need to be thinking how are you going to make the lists GDPR ready, especially if you’re in the consumer market space.…

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Complacency, Security of Data and GDPR

Today’s world of technology has made it all too simple to send a spreadsheet of personal data to someone, with the best of intentions that it will be used as prescribed. BUT, what happens if the company you send the data doesn’t have good security of data and it finds its way onto the open…

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GDPR – What is Personal Data?

Facebook has rules about what you can and can’t do with ads, which can be used to help give an understanding of GDPR when dealing with personal data. Let’s suppose you are selling an acne cream to teenagers, so you run an advert that if clicked indicates they have an acne problem they want to…

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What Do You Need to Know About GDPR

There’s lots of talk about GDPR (General Data Protection Regulation) but what does it ‘actually’ mean and why can’t you find a simple do this and don’t do this article? https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ Simply put, because it’s not simple! Here are some common questions about GDPR that you need to know: What are The Penalties? €20,000,000 or…

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5 Points of an Effective Video

Video, video, video is all we keep hearing, but for a very good reason – according to the Digital Marketing Institute, Landing Pages with a video generate 800% more conversions than those without video. Qualify the Above Statement This assumes you have something valuable to offer! If you have a poor offer or poor landing…

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