Results Driven Digital Marketing
Analytics for Your Online Marketing
There is a wealth of analytical data available today for all online activity, so there’s no reason not to continually learn and develop your online world for better results.
What Can the Data be Used For?
Primarily to improve conversions, but this is a bit general.
You can split test webpages, evaluate mobile and desk top users and bias ad spend toward a type of user.
Heatmaps can tell what’s being clicked and scroll map tracking can tell you how far down your page people go and where they stop and look as they go.
Funnels can be created and traffic can be tracked through the journey to see where they drop out.
This is a small part of what can be analysed.
What Should be Analysed
Once an objective is set the key analytics can be identified. These can be shown in various formats from charts to graphs.
How to Determine if You’re Collecting the Right Data
This is simple – ensure the data you collect can be used to make practical changes.
The above will be discussed when we start working with you.
If you have any questions on analytics feel free to contact us
Digital Sales Pipeline Checklist
Discover where the leaks are in your digital sales pipeline, use our checklist
Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.
An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.
We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.