Results Driven Digital Marketing

Social Media Marketing

Social media is a great place to start a conversation, build brand awareness, develop relationships as well as drive people into a sales process.

The various platforms are all competing for viewers, which they do by changing what people can do on their platform, this then changes what businesses can do and how you can use the channels to communicate.

Brand Awareness

Putting your name in front of people multiple times is crucial today if you are to be remembered and social media helps you do this with its effective targeting.

Content Types

How your audience prefers to consume content is a crucial part of the knowledge. For instance, although video is very popular on Facebook, most view Facebook on a mobile with the sound is turned off which needs to be considered when making your videos.

Measuring Results

ROI of social media can be a challenge, so the first step is to be clear on why content is being placed on the channels.

For instance, if brand awareness is the objective for part of your social media marketing, monitor the numbers of target audience you get in front of. Resultant sales increase will lag but if your planning and campaigns are done well, it will come.

If you’d like to talk to someone about the use of social media for business, fill out our contact form or call us. You can also book a free 1-hour no-obligation consultation for a more in depth look at you online marketing

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

What is a Facebook Instant Experience?

By Kelan Watling

Facebook allow you to create a more interactive experience with their Instant Experience ads (Formerly known as canvas ads). An instant experience is a mobile only ad type consisting of different elements (text, images, videos, etc.) to create an experience the user can interact with.

5 of my Favourite Heart-Warming Public Service Announcements

By Kelan Watling

Public Service Announcement (PSA) Videos have become very popular in recent years due to the powerful messages they can portray.

A Critical Look at Facebook Ad Policies – Too Subjective to Understand

By Kelan Watling

If you have done or are doing Facebook ads, you will know there are policies Facebook have in place to prevent content they deem unacceptable. This includes the ad copy, the creative used and the landing page. However, these policies have a fine line between what is and isn’t acceptable.

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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