Results Driven Digital Marketing
Pay Per Click know as PPC
There are two main players in the PPC market space:
Between them they own the lion’s share of online advertising space, but there are differences:
- On Google search ads the person is searching for what your advertising.
- On Facebook they are not searching – so you are interrupting them.
This is a simplification, because Google has other types of ads that are like Facebook and they both do re-marketing types of advertising – the types that follow you around the internet after you’ve visited a website.
Why Use PPC (Pay Per Click)
Simple – it works.
But, although they are both good tools, there is a skill to their effective use.
Competition has forced the click costs to continually go up, which makes it more challenging to achieve a good ROI.
Planning your PPC (Pay Per Click)
Just saying I want to sell ‘X’ and placing an ad on the respective channel will most likely see you lose money. So, planning, not just the ad, but the journey from first click to closing the sale is important.
Understanding who your target audience is and use of keywords make up a part of any ad campaign as does the page you send them too. Send traffic to a poor landing or web page and your quality score will lower, forcing you to pay more to maintain the same level of traffic.
Don’t fixate on One Aspect
We’ve seen accounts evolve where the impressions go down, number of clicks go up, click cost go up (at this point panic can set in) and then cost per conversion reduces dramatically as the quality of the people clicking improves and you see a dramatic improvement in the conversion cost.
Becoming a Google Partner is about passing exams, it’s about continuing to pass exams to prove that you’re staying up to date with all the changes.
If you want more information just send an email with your question or pick up the phone and if you need more time why not book a free one hour consultation.
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We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.