Results Driven Digital Marketing

Blogs and Articles

Blogging can be a powerful method of building trust and brand awareness.

SEO and Your Blog

Google is interested in human readability, so writing content in a way that it gets read and keeps people on the page is now a critical part of the process. Keywords need to be included and correctly placed, but if your blog keeps people on the page and Google can see this, you can gain valuable position in the Search Engine Ranking.

Before Writing Ask This Question

How are you going to drive traffic to your blog? For a blog to provide the desired value it needs readers, so part of any campaign plan must include how will traffic be sent to the blog, both now and ongoing?

For most businesses blogs can be informative, instructional, educational.

Where Does it Sit in Your Digital Sales Funnel?

What someone reads gives an indication on where they are in the sales process. For instance:

  1. General information, not specific to your product or service could be top of funnel or brand awareness.
  2. Educational content indicates someone interested
  3. Case studies indicate probable intent to purchase from you or a competitor

Great content gets remembered, talked about and shared.

Contact us for more information or book a free 1-hour consultation  

 

Digital Sales Pipeline Checklist

Discover where the leaks are in your digital sales pipeline, use our checklist

Latest Blogs:

Image cut into two sides one has a blue background with SEO written at the top and one has a purple background with SEM written at the top. In the middle of the text is a circle which says vs. Underneath is a graphic of a laptop which displays a search bar.

SEO & SEM – What’s the Difference & Why Should You Care!

By Jess Hodges

Search Engine Optimisation and Search Engine Marketing can be a confusing mix, especially when a marketing executive starts using their abbreviated names – SEO and SEM. While these two are often used interchangeably, we’ve found many people don’t have a clear understanding of how they’re related, how they differ and when to leverage them, to generate marketing results.

Colour image of multiple Facebook profiles. Blue rectangle block in the middle with Facebook logo in

Facebook Relevancy Ranking Changes

By Kelan Watling

You may be aware of the recent changes to Facebook’s Ad Relevancy Scores. The conventional 1-10 rating has been removed and has been replaced with three new scores.

Interactive Video - traffic sign showing one pointing left which says go left and another pointing right which says go right and a hand pointing and selecting go left.

Why You Should be Using Interactive Videos

By Kelan Watling

An interactive video is a form of media that allows the user to engage directly through the video. So, how does this differ from the standard linear video? Once you’ve clicked play on a linear video, you can pause, rewind, fast forward or replay. An interactive video includes a wide range of new functions. Some of these include the ability for the user to make a decision using buttons, scroll to look from different angles, quizzes, form fills, switch videos and much more.

About:

We are a results driven, full service digital marketing agency with a dynamic group of individuals with a wide cross section of skills (including social media, email marketing, PPC and more) that complement one another to the benefit of our customers.

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