Results Driven Digital Marketing
Analytics for Your Online Marketing
There is a wealth of analytical data available today for all online activity, so there’s no reason not to continually learn and develop your online world for better results.
What Can the Data be Used For?
Primarily to improve conversions, but this is a bit general.
You can split test webpages, evaluate mobile and desk top users and bias ad spend toward a type of user.
Heatmaps can tell what’s being clicked and scroll map tracking can tell you how far down your page people go and where they stop and look as they go.
Funnels can be created and traffic can be tracked through the journey to see where they drop out.
This is a small part of what can be analysed.
What Should be Analysed
Once an objective is set the key analytics can be identified. These can be shown in various formats from charts to graphs.
How to Determine if You’re Collecting the Right Data
This is simple – ensure the data you collect can be used to make practical changes.
The above will be discussed when we start working with you.
If you have any questions on analytics feel free to contact us
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Discover where the leaks are in your digital sales pipeline, use our checklist
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